"Let's get something straight: it's not only about business. It cannot be all about business."
The Merriam-Webster online dictionary and thesaurus defines "rebirth" as "a period in which something becomes popular again after a long period of time when it was not popular". A second, more succinct definition, calls for "a period of new life, growth or activity; a new or second birth; a spiritual regeneration". Spiritual regeneration: I would definitely embrace this denotation full of emotion and symbolism to describe the process that Morpholab recently jumped into in an attempt to adapt to the challenges of an industry in continuous mutation and, let's be honest, to take back some of the fun that got misplaced over years of routine, stress and obsessive commitment with deadlines, budgets, revisions, change orders, invoices and fees. And not that there's anything wrong with that type of commitment! No matter how much we love what we do and how much passion we put into it we're a profit-making business and we need to pay our bills like everyone else, with all that entails. But let's get something straight: it's not only about business. It cannot be all about business, and that certainty is the core value that founded the collective dream of this talented group of designers and professionals that I've had the immense privilege to lead for more than a decade around a new approach to architecture, design and visualization. This rebirth is not only a reconciliation with our origins and our professional beliefs, but also a re-encounter with our clients, friends and collaborators and the way we interact with them. The pursuit for the perfect balance between art and science that has always inspired us continues. Feel free to join us in this fantastic journey!
We are Morpholab: a laboratory of forms in constant evolution.